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Technical staff complain that "management doesn't understand software development." What are the critical bits of software development knowledge that top executives need to know to support successful software development? Is it even true that C-level executives don't understand these important ideas? In this talk, Steve McConnell presents 7 critical concepts that top executives need to know to support software project success. He explores common miscommunications between executives and technical staff, and he explains how to communicate these insights to C-level executives in ways that will maximize their acceptance.
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